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The BBC was one of the most egregious pioneers in soliciting meaningless viewer responses in the pre-social media era. They would go so far as to kill 30+ seconds of airtime to soliciting/demanding "participatory" viewer responses that were invariably inane. On the plus side, at least it led to some good satire [1].

[1] https://www.youtube.com/watch?v=OQnd5ilKx2Y




Auntie Beeb's insistence on such complete drivel has killed all the joy and interest. I find it utterly unlistenable much the time.




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