I don't quite get where the entitlement to unlimited data comes from.
It's not "unlimited" or some undeserved "entitlement."
Until the last mile providers like comcast started overselling, paying an ISP for an X bits/sec connection meant getting to use X bits/sec all day and all night. You got (line_bps * billing_period_sec) bits and ISPs didn't stick their nosy nose into your business.
Years ago Comcast started overselling internet access. Some users called their bluff and tried to use that X up/Y down they thought they bought. Comcast couldn't be arsed to continue delivering what they sold, so they instituted data caps.
The cable providers with honest marketing - of which I don't know if any are left - would sell you X/Y guaranteed, and if your neighbors weren't using their capacity, you'd get to exceed the rate you bought.
It's not "unlimited" or some undeserved "entitlement."
Until the last mile providers like comcast started overselling, paying an ISP for an X bits/sec connection meant getting to use X bits/sec all day and all night. You got (line_bps * billing_period_sec) bits and ISPs didn't stick their nosy nose into your business.
Years ago Comcast started overselling internet access. Some users called their bluff and tried to use that X up/Y down they thought they bought. Comcast couldn't be arsed to continue delivering what they sold, so they instituted data caps.
The cable providers with honest marketing - of which I don't know if any are left - would sell you X/Y guaranteed, and if your neighbors weren't using their capacity, you'd get to exceed the rate you bought.