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There was not enough incentive to pay for the gated content in NYT, and that gated content still had ads galore. Also, the monetization value of regular visitors that typically do not click on ads is near $0.

I think there may be some miscommunication.

Voluntary tipping improves the monetization of typically hard to monetize regular visitors. I'm suggesting that there are other things you can do to improve the tipping rate/amount from these regular visitors; one of them being to remove advertising from a site for a visitor when they tip past some threshold or something.




Yes, I think we're in agreement.




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