In terms of "hardware" Spectacles are almost a textbook example of what plenty of people with $0 funding do, tweak/private label a product from china and sell it on Amazon. Look at the range of "camera sunglasses" on Alibaba for starters.
The only difference with these are product design & software, two things that are core businesses for Snapchat. In terms of manufacturing, that custom Snapchat backpack would probably be trickier to get manufactured than this..
The fact that a product with less functionality than a $25 set of camera sunglasses on Alibaba is being compared to Google Glass really shows what a great PR/strategy move this has been for Snapchat.
https://www.amazon.com/Snapchat-Inc/pages/10660293011
In terms of "hardware" Spectacles are almost a textbook example of what plenty of people with $0 funding do, tweak/private label a product from china and sell it on Amazon. Look at the range of "camera sunglasses" on Alibaba for starters.
The only difference with these are product design & software, two things that are core businesses for Snapchat. In terms of manufacturing, that custom Snapchat backpack would probably be trickier to get manufactured than this..
The fact that a product with less functionality than a $25 set of camera sunglasses on Alibaba is being compared to Google Glass really shows what a great PR/strategy move this has been for Snapchat.