Cheaper than a pair of raybans, which are fairly ubiquitous. If they are successful, the price will drop too. If the hardware is minimal, and people like the design, why not buy these instead of whatever other sunglasses they were going to buy and get a fun toy as well?
All the young 20 something year olds that I know are still not dropping $120 on sun glasses unless they are young college graduated professionals. Most are not. And I'm a 28 year old professional that wears $10 knock offs.
