I did wonder why a website called "theparisreview" was discussing messaging, but hey, let's go with it.

I'm disappointed that this was my first association, but it makes sense in context.

Wonder if a posting bot miscategorized the article...

I wonder if people are voting the story up without reading it, mistakenly thinking it must be related to the broker.

Gasp! The bot is us! Soylent is people, man!