China is working on reducing consumption of endangered animal parts. It's a really tough battle especially since it's a deep-rooted cultural phenomenon. There are orgs like WildAid doing a lot of good work in educating the public. China is also getting ready to establish its first national park system to protect more indigenous wildlife http://www.pri.org/stories/2016-08-26/china-looking-us-it-bu....
This is true - wildlife conservation is an incredibly difficult endeavor. Classical strategies such as those employed by WildAid [1] are not the only approaches on how to help poor creatures to survive poaching. Unfortunately, governments are slow to adopt technologic approaches that might help, and there is fierce resistence in NGOs to do so. The Rhino is a classical example of that case [2].
[1] http://goo.gl/c8iQZs
Panel on Conservation through Technology, New Harvest Conference.
