Windows 10 isn't very popular, and that is good. No other operating system is as hostile to the users privacy, and certainly no desktop operating system where everyone stores many private files. And not just personal files, but think of all the doctors offices, lawyers - which makes Win10 illegal to use in many countries, as it transfers automatically your key strokes, microphone samples, screenshots, search history, application list, hardware configuration and what not else that god forbids to dozens of domains that have not even Microsoft in it's name. And the domains and IPs ate whitelisted in the signed 64-bit kernel mode part of Win10 network layer. Good night, no work around possible. Except you carry a hardware firewall around attached to your laptop. So it's good that the "free" (free to exchange for a Win7/8 license dongled to one mainboard) Win10 failed all expectations and got little uptake. Most companies are still on Win7 and all literated users too beside some foolished fanboys/early adopters/noobs. Many reverted back to Win7 after the got Win10 tricked "by accident". XBoxOne failed spectacular too being far far behind PS4 and even WiiU sales. And WinMobile/Phone 10 is dead too, with as little as 0.6% global market share. If I would be an investor, I would fire this failed CEO and some of his top managers incl PR department and restore and rebrand some of their former good products.