Indeed. I don't understand why they do that (it was already like that before the brand change). It just scares away many potential users (people who have already used Linux, like open source etc.).
It's not like their management is clueless either. The project is sponsored by an advanced technology company (https://www.ixsystems.com/).
pc-bsd.org (Just as OTT with ®) still seems to think TrueOS is the server flavour only. You'd think they'd make sure a rebrand shows on both sites at same time.
iX don't have ® all over the place on their own site, or FreeNAS so it must be a PC-BSD choice.