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Not a one of them appears to have thought of linking categories. If I just bought a mid or high price set of ear buds, sell me a nice case, some new music to listen to on them, or even a better music player, etc. Nope, more headphones usually.

If I just added some hiking boots, show me fluffy socks, gloves and coats. Maybe a compass and rucksack. Nope, more boots x4. Also bought: More boots x2, 1 pair of socks and a USB stick. Top Sellers in Athletic & Outdoor Shoes: Guess what? Your recently viewed items and featured recommendations... At which point it's getting tedious.

The only time the also-bought ad engines work is when buying music or books. I often buy those in 3s and 4s, and same artist/author or similar genre work pretty well there. For most everything else I buy they just don't work and are about as welcome as a party political tv slot.

I'm amazed none of them have tried to get a bit better at this.




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