As far as I can tell, those corporations have been using third party ad networks to serve ads on their web properties. I think that limits the amount of control the NYTimes or WSJ might have over the pricing of ads, since the same ad might be run on a high-status newspaper like Washington Post and also on middling web-only pages alike.
I'm sure there are anti-trust implications if done improperly. But "The Deck" advertising network works on the same principle: limit ads to a certain network of blogs with a certain type of content, charging a different rate, having control over the type of ads, and delivering a certain known target market to advertisers. My idea for the big news/media corps is essentially the same.
I'm sure there are anti-trust implications if done improperly. But "The Deck" advertising network works on the same principle: limit ads to a certain network of blogs with a certain type of content, charging a different rate, having control over the type of ads, and delivering a certain known target market to advertisers. My idea for the big news/media corps is essentially the same.
http://decknetwork.net/