The linked article treats revenue as value, which is obvious BS.
The value of Lucas to Disney is much higher than the $4B price tag either Lucas or UFC yielded, but a lot of that stems from Disney's amazing ability to execute on it. UFC seems more capable of standing alone as a business.
The value of Lucas to Disney is much higher than the $4B price tag either Lucas or UFC yielded, but a lot of that stems from Disney's amazing ability to execute on it. UFC seems more capable of standing alone as a business.