I would not to say that online video is surging, more like it is being forced. Nowadays, it is difficult to read an article on a news site without having some associated video being autoplayed (with advertisement of course). I want to read an article, not watch it.
On a side note, is there a way to disable these videos? I do not believe in blocking ads since a publisher should have a monetary gain for producing content, but I do NOT want video. Ever. Unless it is Youtube or Vimeo and the like of course.
Autplaying videos infuriate me. I've given up after trying to configure chrome to stop autoplaying videos. Now I just turn off javascript and only enable it for the sites I need javascript.
The most effective way I've found to disable autoplay is to simply block the video content networks which provide these. At my last update, it was a rather small set.
0.0.0.0 player.theplatform.com # Autoplay video
0.0.0.0 link.theplatform.com # Autoplay video
0.0.0.0 ci-2862d2c8d6-68f418d2.http.atlas.cdn.yimg.com # Autoplay video
0.0.0.0 big.assets.huffingtonpost.com # Autoplay video
0.0.0.0 ht1.cdn.turner.com # Autoplay video
0.0.0.0 ht2.cdn.turner.com # Autoplay video
0.0.0.0 ht3.cdn.turner.com # Autoplay video
0.0.0.0 ht4.cdn.turner.com # Autoplay video
0.0.0.0 ht5.cdn.turner.com # Autoplay video
0.0.0.0 ht6.cdn.turner.com # Autoplay video
0.0.0.0 ht7.cdn.turner.com # Autoplay video
0.0.0.0 ht8.cdn.turner.com # Autoplay video
0.0.0.0 ht9.cdn.turner.com # Autoplay video
Alternatively, uMatrix should allow you to globally blacklist, then optionally whitelist same.
That's been less effective lately, so I've also added an HTML5 autoplay blocker. It's fairly effective. Not sure how much it prevents from loading to save on data, but at least it prevents being halfway down the page reading and suddenly having noise come from the speakers.
Maybe turn on adblocker and send the news conglomerate a few cents in the mail? That's what I would do if I really felt the need to balance the scales with the websites I block. I'm not being sarcastic, that's really what I would do.
Just to remove all doubts--a large part of the reason the video is there and autoplayed has a lot to do with video CPMs compared to standard display CPMs.
On a side note, is there a way to disable these videos? I do not believe in blocking ads since a publisher should have a monetary gain for producing content, but I do NOT want video. Ever. Unless it is Youtube or Vimeo and the like of course.