Same here with regards to consulting. Clients pay and pay well to be able to pick up the phone and say, "We are having trouble realizing our goals/expectations/efficiencies in area X. How can you solve that for us and make our lives easier?"
And, just like that, another contract is drawn up and another invoice is sent. They don't care about the underlying tech. They only care about results, and what the results cost them. One-time consulting fees nearly always win over the prospect of hiring staff to take on the task, especially given that my incentive as a consultant is to time-gate a project and get it out the door so I can take on another.
And, just like that, another contract is drawn up and another invoice is sent. They don't care about the underlying tech. They only care about results, and what the results cost them. One-time consulting fees nearly always win over the prospect of hiring staff to take on the task, especially given that my incentive as a consultant is to time-gate a project and get it out the door so I can take on another.