I meant it jokingly. It's a brilliant advertisement, to be sure; I think that most people just see things like that as done strictly out of the goodness of people's hearts, and while that may often be true, I usually am inclined to believe the more self-serving aspect of it.
Not that there's anything wrong with it whatsoever.
I wish I had been foresighted enough to realise that the icons were more than the occasionally useful result of a period of insomnia. The set was started because I could not find a good icon set to use in a system I was developing.
I have done almost no icon design since this set was released; The icons have garnered me some personal infamy, and I make a little from text link ads, but I would kill the site if not for the fact that people still appear to find the icons useful and reliable.
For personal work, I use the fugue set linked previously.
Silk is a good set, but it's true that it's very easy to recognize in the wild. I think it's a good stopgap before you pick something less-used, but if you want your web app to have a voice and a point of view from a design standpoint, it's better to go custom.
Be careful, though- these are the most overused set of icons. They're like the Comic Sans or Papyrus of icons. Like another commenter said, if you're looking for some less-used icons, try these two (free) sets:
I think that's pretty misleading comparing Silk to Comic Sans. A more suitable comparison would be to something like Helvetica or Times New Roman. Ubiquitous and overused but still a dependable choice.
I love silk icons! Really clean - I think we need to push for better standardization of icons though. There are too many sites where developers put the icons without text labels and I find myself mousing over hoping for a tooltop while trying to stare at a 16x16 icon to figure out what it is...
http://www.fatcow.com/free-icons/