It probably works for the listners, the direct advertisers and the podcasters. It doesn't work for the advertising industry as a whole because the middle men are cut out.
They want a cut and will work really hard to take it. L
I agree, I mostly hear ad's with promo codes on podcasts. The companies paying for the exposure know exactly what they are getting. It works out quite well as is.
They want a cut and will work really hard to take it. L