>Now, in this case selfish doesn't mean evil. To the contrary, Netflix's success will mean happier people, more satisfied customers. Much in the same way auto manufacturers make safer cars for higher profits, or surgeons can make a comfortable living saving lives.

I would not call that "selfish", nor would I call it "altruistic". I would perhaps say "fair" or "just".

"Selfish" is generally a negative word. We often refer to any self-regarding behavior as selfish: both rational self-interest pursued in a manner respecting the needs of others, and the miserliness or enviousness that (often deliberately) pursues self-interest at the expense of others needs. Sometimes we state the equivocation in the form of a paradox to catch our audience's attention (the capitalist's aphorism "greed is good") and sometimes as a slur ("those greedy capitalists!"). However, I think it would be helpful if in the normal case we recognized that not all self-regarding behavior is selfish.

Note: I don't mean to nitpick, and I agree with the spirit of your post. Rather, your words were to me a catalyst for some thoughts on moral discourse.