Apple didn't do this because they are building a "self driving car" that they are going to sell.
Apple wants to get ibooks and movies selling in china again, it is vital to apples car strategy. This move will give them some leverage with china in getting those markets back to being active.
If you know anything about Tim Cook, you know that he is master of the supply chain. I don't think that someone like that is going to jump into apple building its own car.
So if apple isn't going to build a car, what ARE they doing with all these people on the pay roll who have worked with cars.
Its simple, apple wants to own the dashboard of the car, were not talking about "carplay" were talking about the WHOLE dashboard. Once you own the dashboard, your hooked into location, and destination (apple owns a mapping solution) they can leave it to vendors of vehicles to do the "self driving" compontent.
Why would any automaker want apple in the dashboard? Why would apple want the dashboard? Its simple, entertainment! Apple with the beats acquisition owns something that looks like radio, and music has always been there with iTunes. There is no reason you can't rent movies and books into the back seat as well.
I might be mistaken but it is my understanding that in China, the business model is different : the mobile operators, eg the PTTs, and not the tech companies are the ones that capture the revenue. For example, if I buy a piece of content on my mobile phone, such as the next page or chapter in the story I'm reading, Apple would not see that revenue but the mobile operators would (and others in that value chain, but not necessarily Apple ). If someone can shed more light on the current mobile content business model and value chain in China, feel free to chime in.
Mobile operator does not capture anything from the iOS Eco-system, ust like in the US. Since all mobile operators are state owned, I suspect this arrangement created a sore point between the Chinese government and Apple.
I don't think it matters if it is a screen on the dash or one you wear. If it is deeply integrated with your car, it has access to a lot more power, cooling and storage than anything mobile.
My laptop has loads of storage, but at home I look at my phone or TV - both streaming all their content. A car dashboard, even futuristic, is fairly limited in size unless the entire windscreen is a display, you're sitting in the front seats, and both of you are happy to look at the same thing...
Apple wants to get ibooks and movies selling in china again, it is vital to apples car strategy. This move will give them some leverage with china in getting those markets back to being active.
If you know anything about Tim Cook, you know that he is master of the supply chain. I don't think that someone like that is going to jump into apple building its own car.
So if apple isn't going to build a car, what ARE they doing with all these people on the pay roll who have worked with cars.
Its simple, apple wants to own the dashboard of the car, were not talking about "carplay" were talking about the WHOLE dashboard. Once you own the dashboard, your hooked into location, and destination (apple owns a mapping solution) they can leave it to vendors of vehicles to do the "self driving" compontent.
Why would any automaker want apple in the dashboard? Why would apple want the dashboard? Its simple, entertainment! Apple with the beats acquisition owns something that looks like radio, and music has always been there with iTunes. There is no reason you can't rent movies and books into the back seat as well.