Not necessarily, it's entirely possible for a company to severely damage itself by creating too much friction in the sales process.
This is the sort of thing that helped kill Sun, although the circumstances were sufficiently different it wouldn't play out in the same way: https://news.ycombinator.com/item?id=11601146 (especially when much of the competition is entirely free, e.g. AWS doesn't run on Windows).
Same thing with Xerox not all that long ago, they had a near death experience because the salesmen got so much pointless process larded into what they had to do to do their jobs. Note also one of the newer HP CEOs who upon getting his job said that one of his top priorities was streamlining the sales process.
Microsoft had a train wreck with Windows 8. They're on track for another train wreck with Windows 10 that they seem to be actively compounding at every turn by adopting a customer-hostile strategy. They're supposedly shifting towards more cloud- and device-based models as a corporate strategy, but being comprehensively out-competed in both markets on almost all counts by other big tech firms. And their share price has been pretty flaky since it became clear how Windows 10 was actually going to work.
At some point, the hyperbole starts looking like a plausible assessment.
And perhaps Microsoft shareholders are beginning to feel as if they might be losing their capital soonish... This sounds like The End.