It's representative of the equivocation being used by the anti-tobacco lobby to expand to a device that doesn't involve tobacco. The ultimate inversion of the tobacco industry helping them would be surprising to me if I weren't familiar with their efforts to keep Swedish snus out of the EU (where it is illegal.)
edit: "The widespread use of snus by Swedish men (estimated at 30% of Swedish male ex-smokers), displacing tobacco smoking and other varieties of snuff, is thought to be responsible for the incidence of tobacco-related mortality in men being significantly lower in Sweden than any other European country. In contrast, since women traditionally are less likely to use snus, their rate of tobacco-related deaths in Sweden can be compared to that of other European countries."
edit: "The widespread use of snus by Swedish men (estimated at 30% of Swedish male ex-smokers), displacing tobacco smoking and other varieties of snuff, is thought to be responsible for the incidence of tobacco-related mortality in men being significantly lower in Sweden than any other European country. In contrast, since women traditionally are less likely to use snus, their rate of tobacco-related deaths in Sweden can be compared to that of other European countries."
https://en.wikipedia.org/wiki/Snus#Health_consequences