It is a difficult line to toe. Obviously if their primary objective is to raise awareness of the (continuing) existence of the boat, BMcBF is a winner, and there are numerous cash-in opportunities such as those you suggest. If done right it might not even look cynical!
If on the other hand giving it a silly name "dilutes their brand" (to use an HN favourite) then they're going to do the stuffy thing. Not entirely sure why folks would be surprised at a Conservative minister taking a conservative approach...
Really seems that SCIENCE does a lot better in the public eye at the moment when it goes populist rather than cloistered, but here we are...
These movements share a message: "the man is screwing us little people". That's a populist message, which it's why they're much more popular than their actual craziness would otherwise grant.
If on the other hand giving it a silly name "dilutes their brand" (to use an HN favourite) then they're going to do the stuffy thing. Not entirely sure why folks would be surprised at a Conservative minister taking a conservative approach...
Really seems that SCIENCE does a lot better in the public eye at the moment when it goes populist rather than cloistered, but here we are...