Actually, what's happening is subtler. He quotes 6 words, and then makes a series of statements that could be interpreted as reflecting the ideas of our book.
If he had simply said something along the lines of, "I believe that The Alliance calls for employees to show loyalty to companies, but for companies not to show loyalty to employees" (completely not true, by the way) it would be clear that he was providing his interpretation of our work. As it is, those who don't read the book will take away an impression that is exactly the opposite of what was originally intended. While words are always subject to interpretation by their audience, I object to my words by misinterpreted by another in a major publication.
If he had simply said something along the lines of, "I believe that The Alliance calls for employees to show loyalty to companies, but for companies not to show loyalty to employees" (completely not true, by the way) it would be clear that he was providing his interpretation of our work. As it is, those who don't read the book will take away an impression that is exactly the opposite of what was originally intended. While words are always subject to interpretation by their audience, I object to my words by misinterpreted by another in a major publication.