I think that depends a lot on your perspective and background.
For example, consider someone who grew up 'macho'. By that, I mean an environment where not looking weak is more important than being efficient, the word of the boss is king, etc, etc. It's an archetype that definitely exists in the world -- if you start with someone from that perspective, a lot of the stuff in the article is definitely unintuitive.
(Not saying your perspective is invalid, of course. There are probably other archetypes that I could've picked to try to illustrate the same effect but hopefully 'macho' gets the idea across enough.)
For example, consider someone who grew up 'macho'. By that, I mean an environment where not looking weak is more important than being efficient, the word of the boss is king, etc, etc. It's an archetype that definitely exists in the world -- if you start with someone from that perspective, a lot of the stuff in the article is definitely unintuitive.
(Not saying your perspective is invalid, of course. There are probably other archetypes that I could've picked to try to illustrate the same effect but hopefully 'macho' gets the idea across enough.)