Yes, if you hand over the choice of "limit all possibilities down to a few I can choose from" to another party, then yes, you are handing them a lot of power over you.
However, you are probably going to hand that power to someone - there are just too many products to research them all. I am arguing that you are probably better off if you hand that power off to an entity who's only revenue source is you and people like you, than if you hand that choice off to conventional advertising agencies.
However, you are probably going to hand that power to someone - there are just too many products to research them all. I am arguing that you are probably better off if you hand that power off to an entity who's only revenue source is you and people like you, than if you hand that choice off to conventional advertising agencies.