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1. some people have very few choices. If you live around rural areas, or most of middle americans, choices are between chains and other chains.

2. People are attracted to familiar places/shops. So, if you are in a different area, and see a starbucks it is immediately recognizable as a place to get coffee.

3. Most americans are not necessary culturally curious, so they are more likely to settle with the default average choice.

4. Starbucks are fricking everywhere. So, sometimes they are just more convenient to go to.




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