But now you've changed the substance of the utterance entirely. He didn't say, "I don't understand why people use 5 year old computers." He said that it's "sad" that they do. And, when you believe that your product -- especially the latest iteration of that product -- genuinely improves people's lives, it follows that anyone who doesn't have it is 'missing out on something great.'

This controversy ranks right up there with the 'let's make her smile' bit from the iPad Pro announcement. Manufactured to create a story, but not impactful in any way.