Yeah, technically it wouldn't be all that different - but the user-facing side would.
If a site met a particular level of privacy, the relevant badge would be displayed - sort of like a SSL padlock - as a reassurance that the site was trustworthy. Or a bit like, cheesy though they are, those valid HTML/CSS buttons.
Ten years ago there was a big push for web standards, vaguely defined though some of them were, and from that it's now unthinkable to build a site which isn't standards-based. We need a similar push for tracking and advertising.
Like the web standards movement, which wasn't led by browser makers or website owners, but by developers and designers who realised things couldn't continue, the ad-tech and publishing industries are not going to be able to do this themselves, but need pressure from outside.
If a site met a particular level of privacy, the relevant badge would be displayed - sort of like a SSL padlock - as a reassurance that the site was trustworthy. Or a bit like, cheesy though they are, those valid HTML/CSS buttons.
Ten years ago there was a big push for web standards, vaguely defined though some of them were, and from that it's now unthinkable to build a site which isn't standards-based. We need a similar push for tracking and advertising.
Like the web standards movement, which wasn't led by browser makers or website owners, but by developers and designers who realised things couldn't continue, the ad-tech and publishing industries are not going to be able to do this themselves, but need pressure from outside.