There is a non-profit association that is in charge of building standards and regulating (as much as possible) online ads. It's called Interactive Advertising Bureau (http://www.iab.com) and they are described as :
"The Interactive Advertising Bureau (IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents a large number of the most prominent media outlets globally, but mostly in the United States and in Europe."
Their cause is great and they have been establishing solid foundations but the very description shows it's limit: "mostly in the United States and in Europe". The shady ad networks are usually registered and host their content in none of those regions which means they are free of any standards and there isn't much the IAB can do about it.
"The Interactive Advertising Bureau (IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents a large number of the most prominent media outlets globally, but mostly in the United States and in Europe."
Their cause is great and they have been establishing solid foundations but the very description shows it's limit: "mostly in the United States and in Europe". The shady ad networks are usually registered and host their content in none of those regions which means they are free of any standards and there isn't much the IAB can do about it.