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I think the point of said question has been missed. Very rarely do people actually care about the answer being given; it's just so that you provide enough context for (a) small-talk and (b) so that you can be pigeon-holed.

In non-business settings (i.e. not including startup mixers and the like) I give as simple an answer as possible: "internet stuff", usually. If people care, they'll ask.

The worst is when someone starts into a 10 minute monolog, oblivious to the fact that the other person is looking for an excuse to walk away.




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