1) "Reaching the masses" is patronizing. "The masses" don't really care that they are being spied upon. Patronizing them will not change that.

2) The real change comes from hackers, companies, and activists' direct action. These shakers don't act based on major media, but on real people digging up actionable shit. Actionable shit has been dug up by lots of people who are otherwise unknown.

3) Motive is always clouded by capitalism. Financially incentivizing releasers directly calls motive into question.