> when you do use DuckDuckGo in a sentence people notice and it sticks with them because it is different
This is a good point, but I guess if a lot fewer people use it in a sentence to begin with than otherwise might, it won't provide much of an advantage in practice.
> our main focus is building a great product people love
This entirely sums up the point - DDG does things differently and that's great - going against the established grain with your product makes it what it is. But why go against the grain with your branding too? Aren't you just adding an orthogonal concern to deal with, that has nothing to do with what makes your product great?
This is a good point, but I guess if a lot fewer people use it in a sentence to begin with than otherwise might, it won't provide much of an advantage in practice.
> our main focus is building a great product people love
This entirely sums up the point - DDG does things differently and that's great - going against the established grain with your product makes it what it is. But why go against the grain with your branding too? Aren't you just adding an orthogonal concern to deal with, that has nothing to do with what makes your product great?