You can't afford to be too complacent because ad agencies know this too and will come at you sideways - 2nd hand advertising is going to become a recognised thing. Advertisers reaching you and me through celebrities we respect, through hijacking friends or just through corrupting children.
Aggregator: "New Java framework Zaxybar; The true cost of OOP abstraction; Link'dOut is hiring engineers; How ride-sharing is reshaping cities; Weekly Dealmaster; The myth of the 10000x programmer"
Future news article: "Hundreds evacuated the area after the hurricane ravaged the eastern parts of $city. Thankfully, many had followed city officials' advice to stock up on Dasani water bottles and flashlights powered by Duracell long-lasting batteries, so the harm of no access to fresh water and power was greatly minimized. The local damage to crops was... (article continues)"
They pay for placement with gratis or discounted hardware, not with dimes.
A long, long time ago, I did data entry for a local newspaper of campaign contributions records. At that time, I learned what an "in-kind" contribution was. This was when someone would, for instance, provide food for a campaign event. The candidate who benefited was required to report the dollar amount of that food as an in-kind contribution.
Payment in kind is another term for barter. The reporting requirement is so that public political campaigns could not hide sources of support by failing to report barter-like transactions.
And you shouldn't mislead people by saying Apple does not pay for product placement. It does pay. It pays via barter, rather than with cash, but it pays.
