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> here at WIRED, where we do all we can to write vital stories

I genuinely read "viral stories" the first time I read that sentence, and thought to myself: that's awfully honest of them.

Speaking more seriously, I'll repeat what I've said before: I have only started blocking ads in the past 6 months or so, because while in the past I would simply not visit websites with obnoxious advertisements, there is now nowhere to go.

And I understand that you need money to pay your staff, and I understand that the public is not paying you, so someone has to, so that naturally falls to advertisers, as it has done for a hundred years. But clearly the public isn't going to let you do that, at least not traditionally.

So I don't know where this is going to end up, but no where good I imagine. More paid promotions, more "native" advertising, more catering to people who haven't worked out how to use ad block, more viral "you'll never guess who farted in the senate" style non-content-- the top two articles right now on Wired are literally reporting about advertisements. There is advertising sponsoring them writing about advertisements. My head is spinning.




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