> there's no reason to believe that Apple wouldn't have released an MP3 player or a phone, or that it wouldn't be stylish.
I agree completely, and I have no doubt there was plenty of good talent at Apple before the Jobs II era. But it's that certain, genuinely rare element that Jobs brought to the company that turned its experiments from good products into iconic successes.
To take this fun exercise down the rabbit hole: I'd even suggest that Jobs-less, Be-powered Apple would have had a Newton Phone on the market a good deal earlier than 2007, maybe not long after Palm's first Treo. Maybe a little iffy at first, it would have gone through a few revisions and could even occupy a spot on the market next to Palm today. I'm sure it would have been a nice product. I don't think it would have been an iPhone.
I did a case study on this in a design class. The design talent at apple didn't change much, but the quality of finished designs coming out did. This had more to do with slashing all the changes between what a designer wants and what the finished product is. When you don't let every middle manager have their say and force a change, then end result is better. And Jobs with his dominating personality was able to make this happen
By promoting Ive, didn't Jobs actually affect a fairly large change in design talent? According to wikipedia:
"He is internationally renowned as the principal designer of the iMac, aluminum and titanium PowerBook G4, MacBook, unibody MacBook Pro, iPod, iPhone, and iPad"
I agree completely, and I have no doubt there was plenty of good talent at Apple before the Jobs II era. But it's that certain, genuinely rare element that Jobs brought to the company that turned its experiments from good products into iconic successes.
To take this fun exercise down the rabbit hole: I'd even suggest that Jobs-less, Be-powered Apple would have had a Newton Phone on the market a good deal earlier than 2007, maybe not long after Palm's first Treo. Maybe a little iffy at first, it would have gone through a few revisions and could even occupy a spot on the market next to Palm today. I'm sure it would have been a nice product. I don't think it would have been an iPhone.