I seem to have struck a nerve :-) For what its worth a while ago Uber had a story on their site about lemonade (https://newsroom.uber.com/uberstand-exposed/) which got me thinking at the time how that might actually work. And the idea sort of popped out. I take no credit for connecting Uber and Lemonade into a startup idea, only for their go to market plan :-)

Happy Friday everyone.