Probably not after tac, though I guess it depends on what you call fat margins. ...

jonknee · on Jan 21, 2016

What? Google pays Apple $0 for ads on Android.

carussell · on Jan 22, 2016

> google pays apple 75% for their search deal

jonknee · on Jan 22, 2016

Yes, on iOS. This is all about Android revenue. Google pays Apple $0 for Android advertising.

passwordreset · on Jan 22, 2016

"rumors are" == "not true"

nl · on Jan 22, 2016

Right.

But we can reasonably expect they pay something (cite: the Mozilla deal = $300M in 2013) and iOS is worth a lot more than that.

Given the economics and the relationship between Apple and Google it doesn't seem an impossible number.

It would be great if you could provide a better number rather than that somewhat critical comment.

carussell · on Jan 22, 2016

Why did you think this was a relevant comment to reply to me with?

x0x0 · on Jan 22, 2016

my point (re: fat margins on mobile advertising) was that anyone who can control the default search engine stands to take a big piece of the profit associated with google ads delivered via those searches

repnation · on Jan 22, 2016

http://searchengineland.com/report-75-percent-of-googles-mob...

Exactly right, even if Oracle is including mobile ads the margins make no sense