Not all ads manipulate, and not all advertisers are evil people looking to manipulate their target audience.
(Disclosure--I do digital media for a living)
Case in point, I once had a vet clinic as a client. People were seeking out information on Google for certain pet symptoms that owners may not have realized warranted a vet visit, and we ran paid search ads against those terms. People were clicking them and then coming in to get their exam, and often getting in front of what could have been a much worse outcome for their pet.
Was that manipulative or helpful?
Point is, people like to paint with overly broad strokes when speaking about advertising. Make no mistake, the lengths to which publishers have gone over the past couple of years is disgusting. Would you be surprised to learn that many in the industry also hate this kind of crap? I'm not trying to make excuses or anything as there are definitely bad actors (among advertisers, networks and publishers), but there can be very legitimate and helpful uses for ads that also respect privacy and aren't in-your-face. Not all ads are sponsored content or autoplay video units.
Couldn't help but notice you didn't leave other options beyond "persuasion" and "manipulation"...such as "offering an option for someone to self select." There's also another party absent beyond the people in the discussion, which is the end user exposed to this who likely has an opinion as well.
(Disclosure--I do digital media for a living)
Case in point, I once had a vet clinic as a client. People were seeking out information on Google for certain pet symptoms that owners may not have realized warranted a vet visit, and we ran paid search ads against those terms. People were clicking them and then coming in to get their exam, and often getting in front of what could have been a much worse outcome for their pet.
Was that manipulative or helpful?
Point is, people like to paint with overly broad strokes when speaking about advertising. Make no mistake, the lengths to which publishers have gone over the past couple of years is disgusting. Would you be surprised to learn that many in the industry also hate this kind of crap? I'm not trying to make excuses or anything as there are definitely bad actors (among advertisers, networks and publishers), but there can be very legitimate and helpful uses for ads that also respect privacy and aren't in-your-face. Not all ads are sponsored content or autoplay video units.