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If the various stages of the arms race have been any indication so far it tends to get worse rather than better with every stage so far, which does not lead me to believe there will be a 'post advertising world', only a 'more annoying and harder to get rid of / ignore advertising world'.



Well it's true, it has been an arms race, but until recently it's been between relatively small numbers of blockers and the advertisers.

Now that Apple have taken it more mainstream it's going to be interesting to watch what happens.

But you might be right, sadly. More of the same and worse...




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