I don't think Rust's safety guarantees are over-marketed because they aren't important, but because many of the benefits of the language/stdlib/tooling are available to people who don't frequently have to deal with memory corruption. It's not that the safety isn't valuable (I just about pulled all my hair our implementing custom data structures in C++ last time I did it), but that most developers think it's not as useful as other marketable elements of the language.