Interesting looking phone. I suspect many will buy it purely because of its unique appearance and the fact that it ships with an unlockable bootloader. But the "cloud syncing killer feature" seems like an incredibly complicated solution to a problem that I've never had (and never known anyone who did). Seems like the very few users that do have chronic space issues could solve it with a $30 microSD card.

I'm curious what else they have in the works that would take advantage of the complicated stack they've built from OS-level customizations on up that might present a more compelling reason to chose this product.