Thanks for the feedback. Magic has been in an interesting position as a startup ever since our website went viral in Feb. 2015. Starting then, we've had more demand than supply for our product every single day. That's why we never iterated our original landing page -- marketing was never our biggest problem, in fact it was our smallest. That said, I completely agree with you, that there would be much more powerful ways of communicating that you can trust us. Most of our signups come from word of mouth from real users at this point though, so it's not as much of an issue.
For our $100/hr Magic+ product, we display detailed reports daily to users that show exactly how time was used down to the second. I agree that communicating this correctly is key. If you're interested in trying it, I'd love to hear your feedback on how we display this information.
Even if the time is broken down, what's the incentive to be as efficient/cost-effective as possible? I get that cost is not the primary driver here but surely it is not open-ended.
Also, invariably with a complex task, there's going to be a lot of dead time spent waiting while coordinating.
Isn't that effectively a problem for any hourly based service? What's the incentive for a lawyer, accountant, developer, anyone to be as cost effective as possible? Surely the answer to that (happy customers, repeat business, referrals) would apply here as well. Even if hypothetically it wasn't as efficient as possible yet they still managed to deliver quality results, whats the problem? You're paying for results not effort, no?
If we aren't efficient and cost-effective, we won't be able to retain users and our product experience will be severely harmed. Whether we are charging hourly or not, it must be the case that the value we offer the user is greater than or equal to the cost that the user is paying.
Needless to say, at Magic we hold ourselves to a very high standard when it comes to product quality and value. And, we use the product ourselves and we pay hourly.
Maybe in that scenario, "time spent waiting", they don't charge? Seems like they wouldn't want to waste those cycles, but I see your point with regards to incentivisation.
For our $100/hr Magic+ product, we display detailed reports daily to users that show exactly how time was used down to the second. I agree that communicating this correctly is key. If you're interested in trying it, I'd love to hear your feedback on how we display this information.