> No intention to paint with a broad bush, but most of the time these "bargain-hunter" people will look to spend EXACTLY $20 and not a penny more.
This is exactly what was saw running a similar £20 for £40 deal. For weeks ou order list was full of orders with a value of exactly £0, which in grocery delivery is particularly frustrating since typically guide prices will vary a bit, so we'd get customers calling up to moan about have been bill 57p because their steak was a little larger than usual. Eventually we just stopped billing anything below a threshold because the customer support and transaction costs just increased the loses being made.
This is exactly what was saw running a similar £20 for £40 deal. For weeks ou order list was full of orders with a value of exactly £0, which in grocery delivery is particularly frustrating since typically guide prices will vary a bit, so we'd get customers calling up to moan about have been bill 57p because their steak was a little larger than usual. Eventually we just stopped billing anything below a threshold because the customer support and transaction costs just increased the loses being made.