Well I think they are fighting for trust, and they will be for a long time.
As the other commenter says, in these circles, Tesla is very well trusted. Out in the world though, there are still a lot of people who associate Teslas with spontaneous combustion. Even if that same person would say that they're "probably safe" or some similar hedged assessment.
I think I've heard people mention the fires once or twice, but they also seem to be aware that it involved exceptional circumstances and that no lives were at risk. And yes, I've talked about the car with a lot of people outside the tech community too.
I think in terms of safety, Tesla is more associated with things like blowing out the NHTSA rating system.
As the other commenter says, in these circles, Tesla is very well trusted. Out in the world though, there are still a lot of people who associate Teslas with spontaneous combustion. Even if that same person would say that they're "probably safe" or some similar hedged assessment.