I am kind of surprised they are still in business, having missed the point that most people actually enjoy actual food and beverages, versus chugging a flavorless Ensure 2.0 slurry while staring at a monitor.
It's called a lunch break for a reason. Lunch is part of it, but its mostly about the break.
Are you claiming that despite observable reality, they can't possibly be having the success they have? There's clearly a market for it, even if you're not part of it.
I haven't tried Soylent, and I probably do like food too much to try it, but there are days when I'll take a lunch break without eating, and enjoy the break part none the less. Go for a cycle, or a walk, or go sit outside a café with a pack of cigarettes, or.. I could easily add Soylent in and get both the enjoyment of the break without having to drink it at my desk.
I am kind of surprised that Facebook is still in business, having missed the point that most people on the planet don't actually have an account with them.
(Less snarky response: I actually had a conversation with my beautiful wife earlier today about how frustrating I find eating to be. Helped her better understand why I see cooking as a chore not a hobby or passion. She actually said "You'd actually be happy with Soylent, wouldn't you?")
Are you also surprised that vegetarian food is sold, having missed the point that most people eat meat? Or surprised that screwdriver factories still exist, having missed the point that most people prefer driving in nails using hammers?
Different tools for different jobs, I think - it seems a really strange attitude to have, to think that if a company isn't aiming their product at you personally then there can't be a reason for them to exist.
My first thought on seeing the clinical packaging in the background of the blog post was that they need to make up for the astronaut-tube-food product with colourful detailed rich drawings on the packaging. Package it like chocolate: (https://www.google.com/search?q=bahen+%26+co+chocolate+packa...).
Soo... they should open a restaurant or food delivery business?
Snark aside, if 0.1% of people would like to replace a meal per day with a flavorless slurry this still leaves them with a 100,000 client base in US alone.
It's called a lunch break for a reason. Lunch is part of it, but its mostly about the break.