Novamin is a great way to remineralize teeth. Similar to Recaldent (found in Trident Extra Strength.) It's basically a type of micro-glass that slowly remineralizes teeth with continued use.
GSK bought Sensodyne a couple years ago and removed it from all the US Sensodyne toothpastes. Only way to get it in the US is to order from overseas, or to get a prescription from a dentist.
As much as I don't like to be that "conspiracy guy" it's kind of convenient for them to buy the product, remove it from over-the-counter, mark it up, and allow insurance to pay for a prescription strength version..
I would imagine that the margin on a 150 dollar toothpaste is quite a bit more than a 6 dollar toothpaste. It's possible that the margin makes up for the smaller number of sales.
The conditioning step takes about four minutes to perform currently and, once optimized, the remineralization step will take about 20 minutes. The whole treatment will be comparable to the typical time scheduled for current drill and fill procedures.
Does anyone know how long this process takes compared to the current solution?