>And they typically remain best in class; it turns out that iOS users enjoy Material Design too.
Ugh, no thanks. Please keep the low information density, searing color blocks with white text, FAB covering content, drop shadows, and overdone animation away.
Not only are you right, but Google realized you're right. They've removed some of the overdone animations--tap on some of the buttons on iOS Hangouts and you'll see. And the color blocks aren't quite as searing anymore (didn't the original version of the spec call for FABs in a contrasting accent color, like bright yellow?).
I view the YouTube iOS app as a good example of the direction Material Design is headed; it's even dropped the hamburger menu, which was a big part of the original spec.
Only if the navigation would condense while scrolling... Hate that 25% of the UI is blinding me with color/space and distracting away from what I'm interacting with.
Ugh, no thanks. Please keep the low information density, searing color blocks with white text, FAB covering content, drop shadows, and overdone animation away.