- Instead of giving away supplies, raise the percentage of the fee that you pay out. Then buy bulk supplies and sell them to the cleaners at a discount.
- Partner with P&G and Unilever to get access to trial products that you can give to your cleaners to try
- Act as an agent to negotiate group rates on stuff like health insurance
- Provide business services if you book a certain number of appointments each year. Tax help, those kinds of things.
- Maybe you can provide access to events or something where Homejoy books a group of cleaners and since it's a business you can charge them good rates
- Find other way to book cushy jobs that you can give access to for your most used cleaners
Obviously there's a 1099 line that they don't want to cross but if you provide access and opportunities and tier it based on appointments booked then you provide incentives to stay on the platform.
Similarly for customers, do things like give away cleanings or discounts randomly. Use your partnerships from above to give customers free stuff or coupons. Sell cleanings in 10 packs or offer a monthly or annual subscription that comes with a discount.
Those sound like good ideas, but I'm not sure they solve the key challenge of there being more value in the connection itself.
That is, once a service provider has a customer, that customer represents the overwhelming majority of value to be had by the service. Likewise, for a customer who is happy with and trusting of a cleaner, discounts would likely have to be unsustainably large to move them.
Finally, with the middleman in the transaction, discountability is actually eroded. There is really little economies of scale to be leveraged at the cleaners' level and customers would probably come out better if cleaners simply passed the Homejoy cut to them.
- Partner with P&G and Unilever to get access to trial products that you can give to your cleaners to try
- Act as an agent to negotiate group rates on stuff like health insurance
- Provide business services if you book a certain number of appointments each year. Tax help, those kinds of things.
- Maybe you can provide access to events or something where Homejoy books a group of cleaners and since it's a business you can charge them good rates
- Find other way to book cushy jobs that you can give access to for your most used cleaners
Obviously there's a 1099 line that they don't want to cross but if you provide access and opportunities and tier it based on appointments booked then you provide incentives to stay on the platform.
Similarly for customers, do things like give away cleanings or discounts randomly. Use your partnerships from above to give customers free stuff or coupons. Sell cleanings in 10 packs or offer a monthly or annual subscription that comes with a discount.