> Pay content creators who don't participate and are on monetised accounts as if the Red views had been seeing adverts, show adverts to everyone else.
Doesn't Google's ability to do that depend on the details of the old agreement? Does anyone know those details?
I could imagine an agreement along the following lines:
1. YouTube will show ads on all of creator's videos.
2. YouTube will pay creator based on some formula (in terms of ad revenue, plays, etc.).
Nothing in that would let YouTube (a) not show ads on the creator's videos or (b) pay the creator based on the hypothetical revenue the ad they didn't show would have earned. YouTube could try to get content owners to sign onto a new agreement that included that, but, um...
I'd imagine that Google has acquired a right, rather than a duty, to serve advertising through their partnership agreement and in trade has given partners a right to some of the money from that. Certainly I wouldn't impose a duty upon myself unless I absolutely had to - and Google is likely to have had the majority of the leverage in any individual negotiation.
In any case though, I imagine that the agreement would be far more acceptable given an only slightly modified version of business as usual as the alternative, than it would given an ultimatum between this and death.
Doesn't Google's ability to do that depend on the details of the old agreement? Does anyone know those details?
I could imagine an agreement along the following lines:
1. YouTube will show ads on all of creator's videos.
2. YouTube will pay creator based on some formula (in terms of ad revenue, plays, etc.).
Nothing in that would let YouTube (a) not show ads on the creator's videos or (b) pay the creator based on the hypothetical revenue the ad they didn't show would have earned. YouTube could try to get content owners to sign onto a new agreement that included that, but, um...