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I can imagine bigger viewers do get a lot of ad revenue

A big problem could be with the revenue share model. Speculating here, but if it works like spotify (you get a part of the pot relative to number of views), then its susceptible to a lot of distortion. For example, if people watches one video 100k times and people watch your vid 100k times, then you'll get less than if the other video didn't exist.

If it works like Google contributor though (sites get money per visit based solely on number of visits to their site), then I don't know how this changes much..




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