> which completely nullifies their service as a spontaneous click-link-and-watch option
Agreed. I, personally, can't stand Facebook. However, most of the people I know who create videos now only upload to Facebook so I had to make a Facebook account. The eyeballs follow the content. So, the question is, "Why are the content creators ignoring YouTube?"
And, actually, with pre-roll ads, YouTube did a good job of wiping out spontaneous already. It's not unusual for me to to click link, ad starts, close tab. I doubt it's coincidence that .gifv started taking off after pre-roll YouTube ads became ubiquitous (before you'd just link the YouTube video).
Agreed. I, personally, can't stand Facebook. However, most of the people I know who create videos now only upload to Facebook so I had to make a Facebook account. The eyeballs follow the content. So, the question is, "Why are the content creators ignoring YouTube?"
And, actually, with pre-roll ads, YouTube did a good job of wiping out spontaneous already. It's not unusual for me to to click link, ad starts, close tab. I doubt it's coincidence that .gifv started taking off after pre-roll YouTube ads became ubiquitous (before you'd just link the YouTube video).